Background
Ian founded Cardwell Marketing in 2003 and spent fifteen years building it from a home start-up into a B2B database and direct marketing business with 25 employees and FTSE 100 clients including Experian, RELX, and Informa, before its acquisition by the 118 Group in 2017. He has worked on the data side of B2B revenue for two decades, which is the problem DataFixr exists to solve.
- Founder and CEO, Cardwell Marketing Ltd (2003-2018) - B2B database and direct marketing, acquired by the 118 Group
- Grew Cardwell to 25 employees with FTSE 100 clients including Experian, RELX, and Informa
- Director of New Business, 118 Group (2017-2020) - introduced £1.2m in new business
- Sales and marketing consultant since 2020, including CRMT Digital and IMG: Intermedia Global
- Martech: Salesforce, Eloqua, Pardot, HubSpot, FastStats
What Ian Merriman writes about
Ian Merriman writes the DataFixr guides covering new logos, crm + martech, revenue plays. They come out of that operating experience rather than from keyword research.
- Lusha Alternative
- B2b Contact Data
- Data Enrichment
- Outbound Sales
- Data Governance
- Revenue Operations
- Compliance
- Sales Operations
Where a guide covers a regulated area such as TPS screening or lawful basis for outreach, it describes the operational process and points to the primary source. It is not legal advice.
Guides by Ian Merriman
4 published guides.
Lusha Alternatives: How Contact Data Tools and Data Operations Fit Together
Teams searching for a Lusha alternative are often solving one of two different problems: finding contact details, or making a list usable once they have them. Those are separate layers of the stack, and knowing which one you need makes the shortlist much shorter.
Who Owns Your Prospect Data? A Governance Framework for Revenue Teams
Most revenue teams cannot answer a basic question: who is responsible for the prospect data in your pipeline? Until someone owns it, nobody governs it.
Governing Your Prospect Data Before AI Agents Touch It
AI agents are only as safe as the data you feed them. Here is what governance actually looks like when agents are enriching, segmenting, and contacting prospects on your behalf.
TPS Checks and AI Outbound: What Your Team Needs to Get Right
AI agents can dial faster than any human team. That makes TPS and CTPS compliance more important - and more dangerous to get wrong. Here is what your workflow needs to include.