Background
Laura is an experienced HubSpot and Salesforce CRM administrator, HubSpot-certified in Inbound Marketing, Inbound Sales, Sales Hub Software, and Email Marketing. She sets the data standards, quality checks, and governance controls behind DataFixr.
- Experienced HubSpot and Salesforce CRM administrator
- HubSpot certified: Inbound Marketing, Inbound Sales, Sales Hub Software, Email Marketing
- Newcastle University
What Laura Hayward writes about
Laura Hayward writes the DataFixr guides covering data standards, quality checks, governance. They come out of that operating experience rather than from keyword research.
- Cognism Alternative
- Uk B2b Data
- Data Enrichment
- Revenue Operations
- Crm Data Cleansing
- Crm Hygiene
- Data Cleaning
- Lead Data
Where a guide covers a regulated area such as TPS screening or lawful basis for outreach, it describes the operational process and points to the primary source. It is not legal advice.
Guides by Laura Hayward
10 published guides.
Cognism Alternatives: Sales Intelligence and the UK Data Operations Layer
UK teams comparing sales intelligence platforms are often solving one of two problems: getting contact coverage, or making the records they already have usable. Those sit in different layers of the stack.
CRM Data Cleansing: A Practical Guide for Sales and RevOps Teams
CRM data cleansing is the process of fixing duplicates, invalid fields, inconsistent company names, bad emails, stale records, and messy imports before they damage sales workflows.
How to Automatically Clean and Format Lead Data Before CRM Import
How to design a pre-import cleaning pipeline that runs on every list from every source - and where to draw the line between machine decisions and human ones.
Best CSV Cleaning Tools for Sales and RevOps Teams
A CSV cleaning tool should do more than tidy spreadsheets. For sales and RevOps teams, the right tool should remove duplicates, standardise fields, validate contact data, and prepare records for CRM or outbound workflows.
How to Clean a CSV File Before Uploading It to HubSpot
Before you upload a CSV into HubSpot, clean it properly. A messy import can create duplicates, overwrite good data, break reporting, and leave reps working from records they do not trust.
Sales Data Quality: What It Is, How to Measure It, and How to Improve It
A practical guide to measuring and improving sales data quality - so your team can trust the records they use, the automations they run, and the reports they make decisions from.